Keyword Research Tips and Strategies

To get ranking in a good position keyword research is most important part of SEO to start with.....

Following are some tips to be followed for keyword research..

1) Figure out how many keywords you are trying to optimize

This will depend upon your business and size of website.There is no such rule for how many keywords you need for your website but if your website is large then use large number of keyword and if your website is small then use small number of keywords 

2) Come up with a list of keywords

It is very necessary to come up with list of potential keywords for your website and from that you can select final list of keywords..  

•   See what your site is currently ranking for keyword

 There are different tools available to see what keywords your site is currently ranking for. It’s often easier to get the keywords you already rank for to rank higher than to start from scratch. This doesn’t mean you shouldn’t start from scratch for new keywords, just that the keywords you’re ranking for should be considered with a higher priority in your final selection process down the line. You may also find some keywords here that you did not think were obvious at first, but would be worthwhile to include in your list of candidates.

•  See what your competitor is currently ranking for  
  

 Figure out what the competitors are using keywords and what are their rankings. Sometimes it is better to use keywords which are not used by your competitor         

3) Select Final List of Keywords

 For final selection of keywords yo should concentrate on search volume for the keywords and then you have to categorize as high,mid and low search volume keywords.

Suppose if one keyword is having high search volume then it means that it has high competition so it is very difficult to rank for so that keyword is consider as "low chance and high reward": there is a low chance to rank for a highly competitive keyword, but if you do, the rewards are high, so it may still be worth it to include a few of them in your optimization.

Low searched keywords that are 100% relevant can still be very valuable. They are usually easier to rank for, so you can probably get to #1 (or at least top 5) for most of them and thus dominate that low searched niche market. By having many of these low searched keywords which have 100% relevancy at #1, you can still bring in highly targeted traffic to your site, which will convert to sales/revenue.

Depending on your website and industry/competition, your range of high-mid-low keywords may vary. For example, if you’re a new website starting out with not much search history and you’re going

for 20 keywords, your realistic spread may be 2 high searched keywords, 6 mid searched keywords, and 12 low searched keywords. For a new site, it would be very hard to get ranked for high searched keywords, so selecting about 2 keywords would be fine.

If you are a larger website with an older domain and are already ranking well for a few terms, your spread may be 5 high searched keywords, 9 mid searched keywords, and 6 low searched keywords. Putting more emphasis on some of the medium searched keywords may work well for you.

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