Now we are going to see the overview of both White Hat and Black Hat SEO.Yesterday I discuss about the Black Hat SEO but you will better understand when I will explain the difference between White Hat and Black Hat SEO
Lets start with our discussion ---------
What is White Hat SEO ????
Search engine have certain rules which has to follow by all websites to get higher ranking but incase of Black Hat SEO this doesn't happen..Websites gets ranking by unethical way that mean they don't follow the rules which are made by search engine now incase of White Hat SEO it is totally opposite of Black Hat SEO.Every website follow the rules made by search engine ie it is totally ethical way to get higher rankings and avoid to get penalize by search engine.
1) Meta Tags
Black Hat SEO - Stuffing or Spamming Meta Tags
Stuffing the keywords means putting keywords illogical way to get higher rankings..
Example : Suppose there is one online store called Fiction Pets which is stuffing Meta Tags
The site's black hat Meta keywords might read:
<meta name="keywords" content="fiction pets, pets, dogs and cats, pet stores, dogs, cats, lizards, birds, dog collars, hamster cages, jessica alba, fish, dog shampoo, dog treats, bird seed, good dogs, bad dogs, nice kitty">
Its stuffed Meta description might read:
<meta name="description" content="Fiction Pets is the best pet store of all the pet stores. You've never seen a pet store like Fiction Pets. best pet stores, good pet stores, visit pet stores, contact pet stores">
White Hat SEO - Choose a Solid Keyword Phrase
In this White Hat SEO choose keywords that actually represents your web page
<meta name="keywords" content="online pet store, fiction pets, pet supplies, pets store, pet supply store">
A white hat Meta description could be:
<meta name="description" content="Fiction Pets is an online pet store with a full line of pet supplies for dogs, cats, birds, fish and more. Our pet supply store can help you get everything you need for all of your pets.">
2) Content
Black Hat SEO - Hidden Content
Hidden Content means hide the content from user and that content only seen by the search engine.Writing white text on the white background...Another black hat SEO method is using comment tags to hide keywords.
For example:
<!--hidden content, hidden content is bad, hidden content in comment tags is bad--!>
White Hat SEO - Quality Content
Search for the quality content and keywords related to your website and put it in your website in a proper manner.
3) Linking
Black Hat SEO - Link Farming
The idea behind link farming is that you exchange links with other websites to boost your site's rank in search results.With a link farm, you've traded your link with many sites for the sole purpose of increasing your site's search rank. In effect, you're trying to fool the search engine into thinking your site is more popular than it really is.
White Hat SEO - Inbound Linking
Inbound Link means when some other website link to your own website then that link is inbound link for your website but that link must be relevant to your website.
4) Page Elements
Black Hat SEO - Doorway Pages
Doorway pages are HTML pages with keywords but they are visible only to the search engine not for the user.Search engine penalize for these kind of websites.
White Hat SEO - Headings
A better use of page elements is to break up your page visually with SEO-friendly headings. An article using <H1>, <H2> and <H3> tags that make good use of your keywords has more weight in search engines than a page full of regular-sized text.
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