Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
- breaks search engine rules and regulations
- creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
- unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
Black Hat is short term technique to get higher ranking in search engine but if you continue this for long time then you may get penalize by search engine
Tehniques to avoid Black Hat SEO
1) Keyword Stuffing :
Just putting long list of keywords is not a good way to get ranking but it considers spammy by the search engines so there are certain rules must be followed
You can follow this link to get more information about keyword
2) Invisible Text :
This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
3) Doorway Pages:
Doorway pages are simple HTML pages which are customized with keyword and phrases.These pages are only visible to search engines but not for user simple to get higher rankings.
Doorway pages are bad SEO.These are consider spammy for the search engines.There are basic guidelines drawn by search engines for these doorway pages and search engines becomes more intuitive about these guidelines so if they found any web site break these rules then it may banned the website or ignore the website also.
Search Engine wants a good website with good content,keyword etc and if you follow these rules then you don't need Doorway Pages atoll..
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