On Page Optimization is the activity that is done on the page for to increase search engine ranking.Off Page Optimization is the activity that is done on other sites for our site to increase search engine ranking.
On-Page SEO is the process of ensuring that the search engines understand what your page is about. This is done by structuring the page around a Keyword so that when that Keyword is typed into the search box your page is seen by the search engines as highly relevant.It means it is use for keyword research.
Off-Page SEO is the process of convincing the search engines that other people see your site as useful/relevant. The factors the search engines look at include the number of links to your site, the anchor text used on these links and the authority of the sites giving these links.It means it is use to increase backlinks.
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