If you prefer a simple, online web analytics tool, Google Analytics may be just what you are looking for. If Google Webmaster Tools is for webmasters, Google Analytics is for marketers, Google Analytics seems to be the tool of choice for all web analytics needs
Google touts its analytics platform as “enterprise-class features delivered an Google’s world class platform”. One of the major benefits of Google Analytics is integration with Google’s other landmark platform, such as Adwords and AdSence. Additional benefits include cross-channel and multimedia tracking, customized reporting and data visualization. Perhaps its most enticing feature is that is completely free. Google analytics is a solid offering that you should not overlook if you are OK with the fact that Google will know everything about your site.
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