You can go after different types of keywords: broad and narrow. Broad keywords are extremely competitive. Narrow keywords are typically attributed to much lower levels of competition. You may be able to rank for broad keywords. However, ranking high on the first page of Google is very hard to do and requires a lot of effort. The first page of SERP for a broad keyword search is typically littered with mixed biased results. Long tail Keywords are multiword keywords that are highly specific and narrow in focus. Although long tail keywords do not enjoy the same volume of search traffic as broad keywords, they do enjoy other benefits, such as higher conversion rates and lower competition. Implementing long tail strategy does not mean you should build 10 word keywords. There is a delicate balance between the volume of searches and the number words in your keywords.
So. If you require 1000 converting visitors with a conversion rate of 10%, this means you require 10000 visitors so if you want more conversion rate then Long Tail keywords are best which are lower competition, lower volume and higher conversion keywords.
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