Score Level
Meta description ---------------0.3/10
Meta keyword ------------------ 0.1/10
Meta Tags will always come in head tag.
<head>
<title>My first title</title>
<meta name=”description” content=”description of the website”>
<meta name=”keywords” content=”keyword1, keyword2, keyword3”>
</head>
META Description Tag
<meta name=”description” content=”description of the website”>
1. Write it in a sentence
2. Should be relevant to the similar 25-30 word (under 150 characters) description of the first text within the visible page.
3. Do not repeat your keywords more than 3 times in description tag. If you need, make alternatives (e.g. prescription and prescriptions can be used 3 times each)
4. Minimize the use of stop words such as and, the, of.
5. Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.
6. Do not load your meta description with only keywords.
7. Use different meta description tag for each page and it should be unique.
META keyword tag
<meta name=”keywords” content=”keyword1, keyword2, keyword3”>
1. Keep 100 to 250 characters to get better results.
2. Start with the most important and then proceed to less important.
3. Use keywords/Phrases.
4. Do not repeat keyword more than 3 times.
5. Do not place repeated keywords close together.
6. If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword meta.
7. Use keywords that are actually on the page and reflect the essence of your content.
8. Try to use keywords in your meta keywords tag with comma not by space.
9. Try to use small case keyword/phrases. E.g. replace the keyword phrase “Website Design” with “website design”.
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