On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the Hyper Text Markup Language but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats.
On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes and restructuring the site to produce better linked and focused page content.
You can visit the site http://www.abcseo.com/seo-book/on-page-factors.htm for more details.......
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